V Australia: Fly Girls
In launching V Australia's route from Los Angeles to Sydney, our objective was to create a platform that encapsulates the brand's values of boutique service, sophistication, style, Aussie fun, and a hint of sass. Drawing inspiration from the golden era of flight attendants and exemplary service, we celebrated the crew called the Fly Girls, infusing nostalgia with a modern twist. Through a visual language that is heroic, graphic, and striking, we aimed to resonate with contemporary audiences while reflecting V Australia's ethos.
By utilizing traditional and non-traditional media, we successfully launched an airline that tapped into the entertainment industry, inviting everyone for the journey.
